The Filling Station

Enamel painted signs and vintage automotive advertising inspired the brand and visuals for this food truck destined to serve up treats in a newly completed community in Arizona. Taking cues from the heyday of filling stations, vintage automobiles and ephemera, that logo and color palette tie directly back to decades past. The retro themes are supported not only by visuals but in the menu items themselves, blending the visual and literal distinctions between design and content. Each element of the design and branding package shows the flexibility of the logo and color palette, a must-have for successful marketing campaigns for service vendors.