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Gateway Polytech Aviators
Branding an elementary school with an identity inspired by local aeronautical history and extended learning beyond the classroom.
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Located in the East Valley, this new school in Queen Creek initially adopted a brand focused on the inspired heritage of aviation history in the region. Having successfully teamed with students to develop the logo, funding was provided to expand the project into an environmental graphics package. Once completed, the double-height atrium included a series of noise dampening ceiling tiles printed with a tessellation of flight patterns derived from actual flight paths. In addition, replicas of historical planes were suspended from the tiles along a timeline, illustrating aeronautical history as students entered and exited the space. The project brought together the best of design in 2 and 3-dimensional formats for an immersive experience.
Original identity concepts (1) chosen logo (2) alternate.
Aviation inspired graphics hang from above with the library and learning lab open to the atrium.
Entering the school atrium, replicated flight patterns tessellate on custom printed ceiling tiles with scale model planes suspended from the ceiling. Each model plane represents a milestone in aviation history moving from early flight to modern-day flight through the space.
View from the second-floor balcony toward the entrance.
